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Digital Marketing Portfolio
While my portfolio showcases content creation, my core strength is in analytics and paid media. With experience in e-commerce, indeed, Instagram, and hands-on PPC simulations, I bring both data-driven strategy and creative execution. I specialize in marketing that balances performance and design to drive real business results.
Web site
I designed a simple, brand-focused website for Cardero Cafe in Vancouver, emphasizing its warm, pet-friendly atmosphere. I used consistent brand colors and optimized the site with basic SEO techniques, including meta descriptions and local keywords like “Vancouver pet-friendly cafe.”
Alongside the website, I managed the cafe’s Instagram growth. Insights showed that pet-related posts performed best, so I featured more dog-friendly photos on the site and added a playful “review” from a dog to boost engagement.
This project showcases my skills in web design, SEO, and social media strategy, combining creativity with data to drive visibility and brand loyalty.
Alongside the website, I managed the cafe’s Instagram growth. Insights showed that pet-related posts performed best, so I featured more dog-friendly photos on the site and added a playful “review” from a dog to boost engagement.
This project showcases my skills in web design, SEO, and social media strategy, combining creativity with data to drive visibility and brand loyalty.
PPC Simulation
In the Stukent PPC simulation, I completed 10 rounds of ad campaign optimization. By the final round, I achieved 1st place in the class for Profit and ranked 2nd in Revenue overall.
As someone who enjoys working with data, I focused heavily on analyzing performance metrics to guide my decisions. In the early rounds, I tested different strategies and gathered insights on which products and keywords delivered the best ROI. From the mid-point onward, I shifted my focus toward maximizing profit—a critical metric in real-world business. This involved refining my keyword selection, adjusting bids, and narrowing product focus based on performance trends.
This result reflects my strength in using data to make strategic decisions, especially under performance pressure. It also taught me the value of balancing revenue generation with long-term profitability in digital marketing.
As someone who enjoys working with data, I focused heavily on analyzing performance metrics to guide my decisions. In the early rounds, I tested different strategies and gathered insights on which products and keywords delivered the best ROI. From the mid-point onward, I shifted my focus toward maximizing profit—a critical metric in real-world business. This involved refining my keyword selection, adjusting bids, and narrowing product focus based on performance trends.
This result reflects my strength in using data to make strategic decisions, especially under performance pressure. It also taught me the value of balancing revenue generation with long-term profitability in digital marketing.
Infographic
This infographic was created as part of a class project to visually introduce traditional Japanese food to a global audience. I designed the layout and selected imagery to make the content both educational and engaging for social media platforms. The goal was to communicate key cultural elements clearly and concisely while maintaining an authentic tone.
Product photos taken by me
These product shots were taken during my time working for an e-commerce business that specialized in selling European food products. I was responsible for photographing food and lifestyle items for platforms such as Amazon, Rakuten, and Yahoo! Shopping. My role included styling, lighting, and editing to ensure consistency with the brand's visual identity and to optimize product presentation for online sales.
Instagram Reel
I created and edited reels to promote the flea market organized by Monogatari Vancouver. These reels were used to boost engagement on Instagram and connect with the local community.
Brand Style Guide
For this school project, I created a brand style guide for a Japanese-themed cafe specializing in onigiri. It includes logo, colors, fonts, and a moodboard to capture the simple and cozy vibe of the brand.
UI/UX for E-commerce
While working for an e-commerce site that sold a wide variety of European butter products, I created a visual comparison chart to help first-time visitors quickly understand the differences between the products. This chart improved the user experience (UX) by making the selection process easier and more intuitive, and contributed to better product visibility and increased engagement.
Newsletter / WEB site Banner
I created promotional banners and email newsletters for an e-commerce business, focusing on clear visual communication and consistent branding. My goal was to design content that was easy to understand at a glance, while maintaining the brand's identity across all digital touchpoints.
Printed materials
While working with imported chocolates from France, there were no official flavor descriptions provided. To support marketing and sales, I created original product descriptions in English and Japanese. Since the target customers valued the story and background of each flavor, I intentionally included more detailed and expressive text to enhance the brand's emotional appeal.
Instagram Reel
I manage the Instagram account for a local café in Vancouver, which is known for its warm and welcoming atmosphere, making customers feel like they’re coming home. To capture this essence, I focus on shooting from angles that evoke a sense of comfort and familiarity, while incorporating Latin music to reflect the cafe's vibrant, cozy vibe.
Social Media Strategy
I created an Instagram strategy for the café by blending visual content with data insights. As someone with a strong background in analytics, I focused on interpreting Instagram metrics to tailor recommendations that increase engagement, optimize content performance, and build a deeper connection between the café and its audience.
Instagram Post
As part of a school project simulating a social media agency, I created Instagram posts designed to help small businesses understand what makes effective social media content. The goal was to clearly communicate the key elements of successful posts while also supporting brand awareness and engagement. Each post was crafted to be informative, visually appealing, and aligned with the branding needs of small business owners.
Multi-skilled digital marketer in Vancouver
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