PPC Simulation

In the Stukent PPC simulation, I completed 10 rounds of ad campaign optimization. By the final round, I achieved 1st place in the class for Profit and ranked 2nd in Revenue overall.

As someone who enjoys working with data, I focused heavily on analyzing performance metrics to guide my decisions. In the early rounds, I tested different strategies and gathered insights on which products and keywords delivered the best ROI. From the mid-point onward, I shifted my focus toward maximizing profit—a critical metric in real-world business. This involved refining my keyword selection, adjusting bids, and narrowing product focus based on performance trends.

This result reflects my strength in using data to make strategic decisions, especially under performance pressure. It also taught me the value of balancing revenue generation with long-term profitability in digital marketing.